Niki is a creative specialist, community builder, and content creator. They live in Los Angeles, CA and are available for work.
Hi!
I’m a creative leader interested in the ways the Internet, games, and communities intersect. Working at Giant Bomb, Lenovo Legion, WhatsApp, and Fanbyte, I have built and maintained a variety of audiences in multiple industries. I am looking for work in games, sports, or whatever you think I’d be good at.
You can find my resume here. You can email me by clicking here.
Thanks for coming to my website!
-Niki
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At Giant Bomb, I assist in the framing of live video game content for social and beyond. I also assist in content planning.
In my roles at WhatsApp and Lenovo Legion, I was responsible for maintaining brand voice, engaging with our massive communities (totaling 45m+ on social), and creating engaging content for our verticals.
As Fanbyte’s Brand Editor+, I was in charge of the way our website looked, felt, and sounded – guiding a total brand refresh in late 2021. I managed our brand guidelines, as well as our editorial and visual tone. I streamed regularly, appeared on other podcasts on Fanbyte FM, and occasionally wrote for the site, as well.
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If You’re Driving, Close Your Eyes is a listener supported comedy podcast hosted by John Warren, LB Hunktears, and myself. It is a podcast about navigating the cruelty chaos, and wonder of our terrifying world. We try to find meaning and clarity one or twelve subjects at a time: from the menu at Cheesecake Factory to a human man dressed up as Snoopy tucking you into bed.
You can listen to the show right here.
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F.A.N.B.Y.T.E. (Fanbyte's Awesome New-ish Blogging Youth Training Experience) was Fanbyte’s internship program. From 2019-2022, the program’s curriculum was tuned to the interests of the person hired, giving them unparalleled access and resources to learn about creation and the games press. Alums include Waypoint’s Renata Price ('20), Katra Box’s Jae Singh (‘21), and Game Informer’s Charles Harte (‘22)
my work
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my work ✦
Content Zone
I’ve worked on every flavor of production under the sun, having written commercials for Disney Princess toys to directing Fanbyte’s E3 coverage from 2019-2022 (and nearly everything in between). Here are a couple of my favorites.
Unprofessional Fridays is a weekly show on Giant Bomb where we hang out and celebrate the week that was with friends and video games. On this episode, the crew and I played a selection of VR titles on the Quest 3 and learned a very important lesson about opening shaken up soda cans.
In December 2023, after months of preparation, the Giant Bomb team sold out the Teragram Ballroom in Los Angeles during The Game Awards. I co-hosted the event and was integral in the planning and creation of the format of the show.
I was not joking. I really did write a Disney Princess commercial. Working with the CPG team at Disney, my team and I wrote the script for this unboxing video which was published in 2018 on the Disney Princess YouTube channel. This ad was then cut up into smaller chunks that ran as pre and midroll advertisements across YouTube.
In August 2020, spurred by a moment of social unrest in the wake of the murder of George Floyd, I worked with the Fanbyte team to produce a marathon charity stream in support of The Bail Project. The stream ran for ~24 (nonconsecutive) hours and raised a total of $10,475. In 2021, we produced another charity livestream in support of the Palestinian Children’s Relief Fund, which raised nearly $9000 in 12 hours.
employment highlights
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employment highlights ✦
Brand Editor+
(previously Social Media Specialist, Social Editor, and Social Editor+)
Fanbyte
2019 – 2022
I worked at Fanbyte, a video game + culture website. As the website’s Brand Editor+, I was in charge of the way our website looked, felt, and sounded. I managed our brand guidelines, as well as our editorial and visual tone. I streamed, podcasted, and wrote for the site as well. In 2020, I established our internship program, which placed alums at Kotaku, Waypoint by Vice, and Game Informer.
As Channel Manager, I was responsible for managing a small team running various YouTube channels with content ranging from animation to syndicated network television, for companies including Disney and the Jim Henson Company. In addition to directing the strategy for channels and creating content, I interacted with clients and worked with them in order to ensure growth and reach goals were met and provided insight on the inner workings of their audience. I also served as a community manager for these channels.
As the Senior Community Manager, Social at WhatsApp, I was responsible for publishing content and managing the overall editorial calendar for our core @WhatsApp accounts. Managing an audience of over 35 million, I work with the social team to keep the brand involved in moment to moment conversations online.
As a Quality Assurance Tester for Activision, I collaborated with teams in California and Minnesota while working on Guitar Hero: Live and Call of Duty: Black Ops III. Working on current generation (Xbox One, PlayStation 4, PC) and last-generation (Xbox 360, PlayStation 3) consoles, I searched for and documented software bugs and glitches, documenting findings using DevTrack and JIRA.
As Giant Bomb’s Social Editor, I am responsible for managing our social output, live tweeting our streams, and interacting with our community. I also occasionally appear on shows like The Giant Bombcast, Voice Mail Dump Truck, and Unprofessional Fridays.